案 例：北京国际旅游文化节
北京国际旅游文化节体现其国际性、民族性和参与性特点，旨在宣传北京的旅游资源，扩大旅游节的影响，使之成为中外文化交流的桥梁，各国人民友谊的纽带，把旅游节打造成中国、北京的知名旅游品牌，为世界各国游客所关注。北京国际旅游文化节与奥运会紧密结合，宣传北京2008年奥运会，向世界展示北京的健康与活力。
Beijing International Tourism Cultural Festival reflects its
international, national and participation features aimed at
promoting Beijing's tourist resources. expand the festival,
so that it will become a bridge for cultural exchange between
China and foreign countries, the friendship between the people
of all countries, Festival to fight a Chinese tour Beijing's
renowned tourism brand to the world tourist attention. Beijing
International Tourism Culture Festival closely integrated
with the Olympic Games, the Beijing 2008 Olympic Games publicity.
demonstrate to the world, the health and vitality.
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02年北京国际旅游文化节标志设计,VI设计
中国方胜象征传承华夏文明。“2002”数字为主体结构，突出旅游文化节的举办年，利于国际传播。“天坛”和“马”的形象，体现举办地为中国北京，时间为中国的马年。色彩为“红、黄、蓝、绿、黑”多色，体现文化节间世界多民族文化的汇合交融。
China bin heritage symbol of Chinese civilization. "2002"
for the main structure, highlight the cultural festival organized
tourism, the favorable international media. "Giant"
and "race" image shows held in Beijing of China, the
time for China's Year of the Horse. Color "red, yellow, blue,
green, black," multicolor reflects cultural festival mingled
with the convergence between the world's multi-ethnic culture. |
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