案 例：北京国际旅游文化节
北京国际旅游文化节体现其国际性、民族性和参与性特点，旨在宣传北京的旅游资源，扩大旅游节的影响，使之成为中外文化交流的桥梁，各国人民友谊的纽带，把旅游节打造成中国、北京的知名旅游品牌，为世界各国游客所关注。北京国际旅游文化节与奥运会紧密结合，宣传北京2008年奥运会，向世界展示北京的健康与活力。
Beijing International Tourism Cultural Festival reflects its
international, national and participation features aimed at
promoting Beijing's tourist resources. so that it will become
a bridge for cultural exchange between China and foreign countries,
the friendship between the people of all countries. Beijing
International Tourism Culture Festival closely integrated
with the Olympic Games, the Beijing 2008 Olympic Games publicity.
demonstrate to the world, the health and vitality.
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04年北京国际旅游文化节标志设计,VI设计
以阿拉伯数字2004为结构，融合举办地中国北京的天坛图形和中国独有的生肖纪年猴年脸谱，体现北京国际旅游文化节向全世界传播中国灿烂传统文化塑造现代中国首都繁荣形象；生肖猴微笑可爱，天坛简练概括，使北京国际旅游文化节形象更加生动化·人本化，富有亲和力感染力，体现现代感和文化感。
Arabic for the structure to 2004, Giant graphics integration being
held in Beijing, China and the Chinese Lunar New Year Calendar
Year unique patterns. Beijing International Tourism Culture Festival
embodies China's splendid culture to the world spread prosperity
and create a modern image of the Chinese capital. born in the
Year of Monkey lovely smile, concise summary of the Temple of
Heaven, Beijing International Tourism Cultural Festival, were
the more vivid image, rich affinity appeal reflects contemporary
and cultural sense. |
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