设计思路│ Design idea
标志以现代艺术的表现手法将“珍膳堂”三个字分别融入中国传统吉祥图案“如意”的造型,使传统文化与现代元素完美结合,体现企业科学、现代的经营理;三个如意体现‘道生一,一生二,二生三,三生万物’是自然产生万物的规律,寓意“珍膳堂”的蓬勃发展的美好前景;吉祥图案“如意”来源于灵芝仙草的形态,灵芝是高贵保健品的代表,体现品牌立足中华悠久的药膳食补文化,打造经典尊贵的稀有品牌;如意在古代是人们身份、地位的象征,只有帝王及少数人才能拥有,贵重的如意还被用镇宅之宝;以此寓意“珍膳堂”所经营产品的高端及产品品质的高贵。
随客,以洒脱超俗的人生态度立意,无拘无束,随心所欲,以休闲欢乐餐厅为据点,随心滋味,刻刻分享。
SIKER-lovers to the popular conception of life attitude, unrestrained,
and to engage in leisure-based restaurant joy, "Free
laver Always sharing"
以生产、销售牛排为主要经营范围,以中高收入家庭为消费群体。以明快的橙黄色调给人以健康、时尚视觉感受!结合产品本身的个性的字体设计,体现产品品质的卓越和独特个性!
Production, Sales steak for the main business to consumer
groups for middle - and high-income families. Healthy people
to wait for the Orange colors, fashionable visual experience!
Personality and the size of the combined product design, product
quality reflects the unique character of excellence!
上海善益食品有限公司是韩国食品集团SPC下属SHANY(株)投资的企业。SHANY(株)拥有34年的历史,主要以量产烘焙产品为主,在韩国同行业中排名第一。亘一设计接受其委托为其设计完成中文标志及其各种的VI应用规范。
SHANY Shanghai Food Company, the foods group SPC South Korea
is subordinate SHANY (strains) of investment in the country.
SHANY (strains), has 34 years of history, mainly to produce
baked products, the same industry in South Korea ranked first.
案
例:马来西亚巢之岛燕窝 商标设计
燕窝是名贵的美食补品。世界上的燕窝产地集中在东南亚国家,而位于马来西亚东部,更是世界闻名的燕窝产地,亘一设计接受其委托,为巢之岛品牌进行了全面的形象设计!
Nests luxury food supplements. In the world of bird origin
in Southeast Asian countries and in eastern Malaysia, is the
world-renowned nests origin. Genyidesign accept commissioned
to conduct a comprehensive nest Island brand image!